The Competition/2009-2010 Official Rules & Instruction Guidelines

Entrants must comply with the following rules or your video will be disqualified:

• Your commercial must be 30 seconds long or less.
• There are three ways you may enter your commercial: (1) It can be submitted by uploading to YouTube, along with the completion of the online entry form; (2) it can be submitted to SchoolTube if your school is a member/participant of SchoolTube, along with the completion of the online entry form; or (3) you can mail the entry form and DVD/VHS to Courageous Persuaders, 1900 West Big Beaver Road, Suite 100, Troy MI 48084. Please see the instructions below on how to upload your video to SchoolTube.
• The deadline is Wednesday, February 10, 2010. Your entry must either be submitted online or postmarked by this date.
• You may enter as an individual or as a team. Should your commercial be selected as a winning entry, the scholarship money would be divided evenly amongst all team members.
• The competition is open to United States citizens (grades 9-12) attending a United States high school.
• More than one commercial may be submitted by one student.
• Should your commercial be selected as a winning entry, please save all original work.
• A completed Release and Parental Consent Form is required for each individual involved with creating or producing the commercial, including any music. This includes all team members, any on-camera actor, all voiceover announcers, individuals in photographs, music composers, and musicians who have participated in any way. You will only be contacted and required to fill out and return the Release and Consent Form if selected as a semi-finalist, prior to your entry being sent for final judging, aired on television or added to the Courageous Persuaders website. Every person involved in developing or producing the commercial submission must each sign an individual release.
• The only music allowed on your entry must come from one of two places: 1) the Courageous Persuaders Royalty-Free Music Library of Yessian Music (see additional information below); or 2) your own music that you created and performed alone or with team members.
• Option 2 above allows you to include work that is original to you. Everyone involved in composing and performing the music must sign the Consent Form. You may not play (i.e. "cover") anyone else's music unless that person is a team member who is available to sign the Consent Form. You may, however, use GarageBand as an element of your original music consistent with the GarageBand Software License Agreement. Do not use any other music or songs.
• A completed Work Cited page is required and must be completed under an MLA or APA format and submitted with the Parental Release Form if chosen as a semi-finalist. This includes any photographs, researched facts and statistics. Do not use any family photographs, published photographs, website photographs, or film footage without written permission from the owner or all people in the photograph. This includes footage of school activities and sporting events. Photos that appear on the Internet and in magazines usually have copyrights and cannot be used (all movie, video game and TV footage is protected, so are news photos and film footage). Any video or photographs submitted using images without signed permission of the video or photograph's owner will be disqualified.
• Do not show any company names, high school names, university logos, trademarks or art, including those on hats, shirts, and other items of clothing.
• No alcohol can be consumed or appear to be consumed during the making of your commercial. You may dramatize the drinking of alcohol if you use a non-alcoholic beverage and cut the scene when the container reaches the lips of the actor. Nothing can be ingested. All "real" alcohol brand names must be removed from bottles or covered up so that they are not seen. Do not use any distinguishable alcohol containers, even if the labels are removed.
• Commercials that contain dangerous stunts or unsafe driving will be disqualified.
• Commercials that contain vomiting or toilet scenes will be disqualified.
• Do not include any phone numbers or Web site addresses except for www.courageouspersuaders.com.
• Commercials must be acceptable for airing by television stations, so avoid vulgar language and graphic content.
• You may not use images of tombstones with legible names and dates on them unless you have written permission from the family of the deceased. Permission must be submitted with your entry. You may edit the names and dates by blurring or blacking them out.
• Videos submitted to the Courageous Persuaders competition will not be returned, and may be displayed, duplicated, edited and exhibited for educational or promotional purposes as deemed appropriate by the Detroit Auto Dealers Association Education Foundation, Inc. Submission of the video constitutes your approval for such use and exhibition. We suggest you make a duplicate of your commercial in case it is damaged in mailing.

About Yessian Royalty-Free Music:
Yessian Royalty-Free Music is available exclusively to students producing commercials for this competition. Explore this music collection from Yessian Music, one of the world's leading music companies. Please follow the instructions below for access to the Yessian Music library.

Instructions:
Click on the link below to search for Royalty-Free Music:
http://www.yessianmusic.com/search

User ID: courage
Password: first1

Email Brian Yessian for permission to use the piece of music: brian@yessianmusic.com

On your entry form, you must identify the music as "Yessian Royalty-Free Music" and specify the track number you used.

About SchoolTube:
SchoolTube provides students and educators a safe, world class, and FREE media sharing website that is nationally endorsed by premier education associations. SchoolTube is the recognized leader for moderated, internet media sharing for teachers and students. All student created materials on SchoolTube must be approved by registered teachers, follow local school guidelines, and adhere to our high standards. www.schooltube.com

Instructions:
To upload your video submission to SchoolTube you must register by signing up for a free account. Once you have registered as a student you will be sent your login information to upload your video. Login and click the upload button at the top of the webpage. Follow the steps you are prompted with at this point.

Step 1: Keywords/Tags: PSA Contest Courageous Persuaders.

Step 2. Select for Category 1 - Autos & Vehicles. This is where your video will be seen on SchoolTube once moderated by your teacher or SchoolTube.

Step 3. Accept terms, browse your video, and upload in one of the formats listed in this step. Then click Upload.

After you produce your commercial you may either upload your entry to YouTube or SchoolTube and complete the online entry form or mail your DVD or VHS entry to Courageous Persuaders, 1900 West Big Beaver Road, Suite 100, Troy, MI 48084.

The due date for submissions is Wednesday, February 10, 2010. Your entry must either be submitted online or postmarked by this date.