The Competition

Create a TV commercial targeted at middle school students to warn them about the dangers of underage drinking. Win scholarship money and trophies, have fun, and gain valuable experience. The grand prize-winning commercial will be broadcast on TV and the team that created it will work with the McCann Erickson advertising agency to upgrade their spot for air.

Open to all high school students in grades 9-12 - not only those taking video production. Winners will be selected based on ideas. And you all have great ideas.

How To Enter
High school students nationally can participate; emphasis is placed on concept and the message, not on production values. Students are encouraged to use whatever video equipment is available to them. Teachers and principals, school audio/visual departments, parent and community leaders are urged to share their equipment and lend local support by promoting the program as a very unique scholarship competition that is fun to participate in and has a powerful impact on a serious problem.

About 2009-2010 Competition
The Courageous Persuaders video entry deadline is February 10, 2010. Winners will be announced at the Awards Celebration in May 2010. Continue to visit courageouspersuaders.com for further updates!

Click here to download a copy of the brochure.

As heard on NewsTalk 760 WJR Radio.

Courageous Leader Award

Did your teacher, friend or community leader make a major contribution to Courageous Persuaders?  Nominate them for the 2009-2010 Courageous Leader Award, and tell us how they did it.

Middle School Evaluators

Would your middle school be interested in judging the commercials?  Learn more>>

Automotive Education Day

All winning videos will be shown at Automotive Education Day at the North American International Auto Show!  Learn more>>