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The Competition

Create a TV commercial targeted at middle school students to warn them about the dangers of underage drinking. Win scholarship money and trophies, have fun, and gain valuable experience. The grand prize-winning commercial will be broadcast on TV and the team that created it will work with Pluto Post and the Detroit Auto Dealers Education Foundation to upgrade their spot for air.

Open to all high school students in grades 9-12 - not only those taking video production. Winners will be selected based on ideas. And you all have great ideas.

How To Enter
High school students nationally can participate; emphasis is placed on concept and the message, not on production values. Students are encouraged to use whatever video equipment is available to them. Teachers and principals, school audio/visual departments, parent and community leaders are urged to share their equipment and lend local support by promoting the program as a very unique scholarship competition that is fun to participate in and has a powerful impact on a serious problem.

About the Competition
The Courageous Persuaders® entry deadline is February 11, 2016. Your entry must either be submitted online or postmarked by this date. Winners will be announced at the Awards Celebration in May 2016. Continue to visit CourageousPersuaders.com for information about the 2016 competition and for further updates!

2016 Official Rules & Instruction Guidelines

Click here to download a copy of the 2016 brochure

Click here to download a copy of the 2016 poster

Visit the Courageous Persuaders YouTube Channel

The Wall Street Journal Courageous Leader Award

If your teacher, friend or community leader makes a major contribution to Courageous Persuaders®, nominate them for the 2016 Courageous Leader Award, and tell us how they did it.

Middle School Evaluators

Would your middle school be interested in judging the commercials?  Learn more>>

NAIAS Education Day: A World of Opportunities

All winning videos will be shown at NAIAS Education Day: A World of Opportunities at the North American International Auto Show!  Learn more>>