TV commercial targeted at middle school
students to warn them about the dangers
of underage drinking.
money and trophies, have fun,
and gain valuable experience. The grand
prize-winning commercial will be
broadcast on TV and the team that
created it will work with Pluto Post and the Detroit Auto Dealers Education Foundation to upgrade their spot for air.
all high school students in grades 9-12 - not only
those taking video production. Winners
will be selected based on ideas. And you
all have great ideas.
How To Enter
High school students nationally can participate; emphasis is placed on concept and the message, not on production values. Students are encouraged to use whatever
video equipment is available to them. Teachers and principals, school audio/visual departments, parent and community leaders are urged to share their equipment
and lend local support by promoting the program as a very unique scholarship competition that is fun to participate in and has a powerful impact on a serious problem.
About the Competition
The Courageous Persuaders® entry deadline is February 12, 2014. Your entry must either be submitted online or postmarked by this date. Winners will be announced at the Awards Celebration in May 2014. Continue to visit CourageousPersuaders.com for information about the 2014 competition and for further updates!
2014 Official Rules & Instruction Guidelines
Click here to download a copy of the 2014 brochure.
Visit the Courageous Persuaders YouTube Channel.
The Wall Street Journal Courageous Leader Award
If your teacher, friend or community
leader makes a major contribution to
Courageous Persuaders®, nominate
them for the
Courageous Leader Award, and tell us
how they did it.
Would your middle school
be interested in judging the commercials?
Education Day: A World of Opportunities
All winning videos
will be shown at NAIAS Education Day: A World of Opportunities at the North American International Auto Show!